To begin, I think Thrift Shop was so successful because it used several transitions. Jump-cuts are always important in any media production specifically those that are music videos. The usage of jump cuts and wipes in this music video allows the film making to be creative. The reason why it became successful was because of the cinematography shown in this video. The sound Thrift Shop was parallel sound and some used non-diegetic music over it post-production. Most areas of mise-en-scene was used well and effectively such as clothing or props. entire production a different range of costume was used from casual clothing to a lion skin cloak.
Next, I really enjoyed La Sombra as the concept was very unique and the use of another language helped it to appeal to a wider demographic and added to the culture of the concept. This is an example of one of the few videos that took into consideration the use of contrapuntal sound. In the cab he enters, he is talking on the phone about something we assume to be upsetting yet there is a happy, upbeat song over it. This again, is an example of non-diegetic sound whereas the dialogue is diegetic.
Lastly, My City was one of my favourites because it was very well filmed and all aspects of film language were covered flawlessly. This film extract was part of the art house genre. The use of camera work was very impressive as it appears to have used GoPros which enhance the overall quality of the work whilst pleasing the audience. Moreover, the narrative of the story is very engaging and interesting as well as generating a lot of enigma code.
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