Posters

Blade Runner is a futuristic, modern, sci-fi film about humans who have genetically engineered Replicants for labor purposes. The poster includes key conventions typically associated with the sci-fi genre such as the buildings that resemble UFO's or the use of props e.g. the gun. Also, the colour scheme uses strongly coloured images that jump out of the print, and powerfully evoke the film's themes of potential danger and darkness. To continue, they have included a sans serif font that further reinforces the idea of this film being very futuristic and modern. This also suggests the target audience are fairly young at around 16-28. Also the genre is primarily targeted at males rather than females. Furthermore, what is interesting is the fact that the actor's name is larger than the actual film title. This suggests the actor has an established fan base so the use of his name would help the film gain popularity. The use of a tagline in this poster adds enigma code as it raises questions and attracts the audience which also helps gain attention for the film. The actual poster focuses mainly on two characters who both are portrayed in different ways: good and bad. This is apparent through the expressions both the characters hold as the woman is almost expressionless whereas the man looks almost scared yet brave. Also use of lighting reinforces this idea because the woman is in the dark, her face is in the shade suggesting she may be trouble. This contrasts to the male who is in the light. Moreover, the use of the cigarette makes her appear even more dangerous and fearless. All of these small details suggest the idea that the woman may be the 'femme fatal'  or antagonist of this movie. The man is made to seem like the protagonist because of his contrast to the potentially deadly woman.

Scary Movie 2 is a hybrid. It contains the two genres: comedy and horror. This is most apparent through the  characters at the front. Their expressions are exaggerated suggesting their is an aspect of comedy within this film.The final reason why the film is likely to be in the comedy genre is the review at the top of the film poster saying "Absolutely Hilarious!” The colour scheme is conventional of typical horror films, suggesting the potential of danger and fright within the film. In addition, this movie is likely to be an example of satire or a parody. This assumption is based upon the references to other iconic films such as The Exorcist, The Amityville Horror, Poltergeist etc. This is an example of intertextuality. Moving on, the target audience of this film is likely to be late teenage males due to the overly sexualised women and humorous content. Moreover, the poster uses a sans serif font that works well with the modern feel of the film. To add to the use of several characters being the main focus on the poster, these actors are quite popular and therefore have already got an established fan base. This helps the film draw attention from the public.

Uzak is a film associated with the genre drama film. The poster includes a title of a foreign language suggesting it is a 'foreign' film or  of ‘world cinema’. Also, it is an example of an arthouse film. This specific genre does not appeal to the wider population but rather targets individuals, mainly male adults. The poster itself includes a silhouette as an arthouse film does not necessarily need an established fan base from an actor in order to gain popularity and depends more on reputation which explains why there are longer reviews.  The poster also has a darker, sombre colour scheme suggesting the main themes of film centre around despair and anguish as dark colours insinuate suffering. The use of the weather (pathetic fallacy), specifically the snow also suggests it is  cold which again, has connotations of misery.

'I'm not Scared' is another example of foreign film and of world cinema as it is Italian. This film is under several genres including action, thriller, mystery, drama film and crime fiction which makes it a hybrid. The target demographic for this film is likely to be adults as it is an arthouse film. The designers have used a sans serif typeface and have drawn attention to the title of the film by using fire in the letters. This may suggest that the film will have an aspect of trauma within in or that it is a thriller.

It is obvious that this film is under the genre Crime because of the use of props (the weapons) and the expressions of the main characters have which appear to be quite dangerous. These actors' names appear just under the title of the film suggesting they already have an established fan base to attract attention to the film for it to do well. To add to the five actors that are the focus of the poster, we can imply that the protagonist or the 'leader' of the group is the male standing in the middle because the shot is tilted upwards to make him seem the largest and most dominant.  The colour scheme used here is mainly black and white but with the title in red. This gives the poster a mysterious and sinister feel, which attracts an audience. The demographic for this film is likely is be middle class 18-30yr old males.

Pirates of the Caribbean is a hybrid of fantasy, action and adventure. The story follows the Golden Age of Piracy has the key visual conventions of it such as ships, the skull & crossbones as well as the typical, conventional  colour scheme for pirates or any fighter based character. The actors are well known so their names are at the top of the poster to gain popularity as they already have an established fan base. The target audience for this film are likely to be teens or adults in their early twenties. The target audience are also more likely to be male rather than female.

The title is a play on the Jane Austen classic: Pride and Prejudice. This title alone suggests it could be a parody or a comedy and it is an example of intertextuality. There are also connotations of romance. This poster has a very vibrant colour scheme suggesting the story line may be very cheerful and untroubled. Also, the body language of the main characters and the fact that there is some sort of celebration behind the main characters suggest that this film is likely to be romantic. The film poster has a main cast of Asians and  so it is likely that it may be a Bollywood Movie which includes singing and music. Commonly, romantic, Bollywood movie attract a female fan base rather than a male one. This is why the target audience is likely to be directed more at females at around 25-30.

This film appears to be a crime, mystery and thriller hybrid. This is most apparent through the use of dark colours that have connotations of mystery and intrigue. There is also the use of red that suggests danger. The poster focuses on three main characters whose faces are all only partly visible. The fact that they are not looking directly, most specifically the women who is facing her back towards the camera not showing her face fully as if she has something to hide adds to the likelihood that this film has an aspect of mystery within it. Due to the woman being in the middle and the largest suggests she is the subject of the film. As the main focus is a female, it suggests this movie may be playing with stereotypical roles. The target audience are likely to be males from 18-30.